When organizations do media planning or prepare an advertising budget, they do it for a systematized flow of promotional campaigns. These practices also consist of choosing an efficient advertising medium and the corresponding ad spend. So, when these much of efforts and expenses are pulled in for brand promotions, then an activity like online banner advertising is essential to achieve the target audience. This type of advertising must be given priority due to its width and reach.
Now, banner ads become useful for the advertisers because they are capable of attracting Internet users. In point of fact, the count of regular Internet users is around 1.15 billion in the world (eMarketer). The online banner advertising is done with targeting these users, which in some way or the other, are potential customers for advertisers. Moreover, ZenithOptimedia projects an increase in share of global Internet advertising spend from 5.8% in 2006 to 8.6% in 2009. Therefore, advertisers are getting more conscious and aware about benefits of this advertising.
The data clearly shows the prospects of Internet advertising in all parts of the globe. The reach of this information superhighway is a key factor contributing to the growth in its usage. Consequently, online banner advertising has become quite effective to attract users. This advertising is not only extensive but also economical. This is because of the cost effective models, which are based on click through rates, page impressions, acquisitions and leads etc. The way this advertising works for the benefit of advertisers, makes it worth spending. The ads are displayed across banner network that consist of publisher websites.
When it comes to banner network, India has a good framework of publisher, advertisers and agencies. The online banner advertising [http://www.rupizads.com/] is efficiently promoting the brands. IAMAI report says that there were around 40,000 advertisers in 2006, which targeted Indian Internet users. When it comes to the feasibility of online ad spend, then a fact catches attention. It tells that around 291 brands spent over Rs. 10 lacs annually in targeting Indian users (IAMAI, 2006). There is a clear inclination of advertisers towards online banner advertising. It is a different and effective way of getting advertisement responses.
Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into Online banner advertising [http://www.rupizads.com/], internet banner advertising, online web site advertising, web banners.