Guerrilla Media Buying: Discover How to Beat Description: GET MORE BANG FOR YOUR MEDIA BUCK! Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select [...]

David vs. Goliath: Guerilla Media Buying for Description: How can a small business ever hope to compete with a large corporation? Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business. No matter what your familiarity with the subject, Geskey provides a comprehensive [...]

The Media Handbook: A Complete Guide to Advertising Description: No description availableAuthor: Helen KatzBinding: Kindle EditionEdition: 2Format: Kindle eBookLabel: LEALanguages: ListPrice: Manufacturer: LEANumberOfItems: 1NumberOfPages: 208ProductGroup: eBooksProductTypeName: ABIS_EBOOKSPublicationDate: 2009-01-20Publisher: LEAReleaseDate: 2009-01-20Studio: LEATitle: The Media Handbook: [...]

SRDS : The National Authority Serving the Media-Buying Description: Author: Kenneth H. MyersBinding: HardcoverEAN: 9780810100176ISBN: 0810100177Label: Northwestern University PressListPrice: Manufacturer: Northwestern University PressProductGroup: BookProductTypeName: ABIS_BOOKPublicationDate: 1968-01-01Publisher: Northwestern University PressSKU: 221619512Studio: Northwestern University PressTitle: [...]

Complete Guide to Finding Success With AdBrite, Description: Author: Anthony MorrisonBinding: PaperbackLabel: VIP Learning CenterManufacturer: VIP Learning CenterProductGroup: BookProductTypeName: BOOKS_1973_AND_LATERPublicationDate: 2009Publisher: VIP Learning CenterStudio: VIP Learning CenterTitle: Complete Guide to Finding Success With AdBrite, PPC & CPM, & Media Buying (Simple Money Making [...]

The Media Handbook: A Complete Guide to Advertising Description: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topics—consolidation, consumer control, [...]

Introduction to Advertising Media: Research, Description: Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through [...]