Tag Archives : social media monitoring tools

Social media marketing has turned into a urgent part of a great digital promoting effort. To do social marketing well there are 5 steps that should always be done and totally integrated. Listen - Aim before you fire, you've heard that before. Well its the same for social media, you need to listen to the flow of the conversation prior to starting shooting your mouth off. Take the time to review the [...]

I was fortunate recently to get asked to participate on a panel at Schulich Business University for MBA students hoping to make a career in the marketing profession. I say lucky as it was terrific not only hearing and considering the student's great questions but also the persepctives of the other panelists. I had 3 main points to share with the scholars and found my comrades were quite consistent [...]

There's been so much hype around encouraging as many people to "Like" you on Facebook that a lot of organizations think that "Likes" are an end goal in themselves when in fact they are only a beginning. Likes are merely a way to introduce people to think about a relationship with your brand's community, but as in real life trust comes in time and with much contact. So what is the best way you can [...]

If I had a buck for each company that asked whether listening to social media was a brilliant idea for their business, or worse for each company that told me it wasn't obligatory for their business to listen, I'd be loaded enough not to have to help them do it. So let me state my position upfront - yes it is a superb idea! Increasingly people are sharing their thoughts over Twitter, Facebook and LinkedIn [...]

Ever felt inundated with social media monitoring tool options? Well once you've those all sorted you may discover that its only the start. Welcome to the next stage - social analytics. Social media monitoring helps you track your competing brands from a demographic, sentiment and media perspective. It also allows you to filter, trail or converse with the social discussion. Evaluate yourself to your [...]

Marketing consultants have been using focus groups for many years as a primary technique of using patron research. Usually 10 to fifteen consumers are induced to spend an hour with a professional interviewer. The interviewer's job is to extract as much insight from those consumers as possible on behalf of the company that employed them. Unfortunately the purchasers who fill these groups frequently [...]

it's funny how enticed many folks are to go right for a technology solution as their first step, customarily before they've even defined their objectives. Which software has the most features, the prettiest graphs, the best price, and so on. Good social media monitoring is not different than anything you do for your business, it needs to be direccted by your business priorities. Are you mainly: - trying [...]