Tag Archives : Buying

The 2009-2014 World Outlook for Media Buying Description: This econometric study covers the world outlook for media buying agencies across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. [...]

The 2009-2014 Outlook for Media Buying Agencies Description: This econometric study covers the latent demand outlook for media buying agencies across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 13,000 cities in the United States. For each city in question, the percent share [...]

The 2009 Report on Media Buying Agencies: World Description: This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over [...]

Guerrilla Media Buying: Discover How to Beat Description: GET MORE BANG FOR YOUR MEDIA BUCK! Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select [...]

David vs. Goliath: Guerilla Media Buying for Description: How can a small business ever hope to compete with a large corporation? Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business. No matter what your familiarity with the subject, Geskey provides a comprehensive [...]

The internet is providing paid TV-like advertising opportunities. Most of the companies that are buying paid TV-like advertising online are buying in blocks of a three month period. Many companies are analyzing how the benefits of this type of advertising have an added advantage in reaching, as well as tracking, a wider audience.The diversification of paid TV-like internet advertising not only [...]

Media buying, or online advertising, is more than just a Web strategy to help grow your business. It's kind of like a dance between two people: you and the account executive (or publisher).As with all dances, one person usually leads and one person gets led. Sadly, with most online advertising experiences, the lagging partner is typically the business owner by no real fault of his or her own...it's [...]