Introduction to Advertising Media: Research,

Posted by in Media Buying Reference · 0 Comments

Introduction to Advertising Media: Research,

Description: Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
  • Author: Jim Surmanek
  • Binding: Hardcover
  • EAN: 9780844235455
  • Edition: 1
  • ISBN: 0844235458
  • Label: NTC Business Books
  • Languages:
  • ListPrice:
  • Manufacturer: NTC Business Books
  • NumberOfItems: 1
  • NumberOfPages: 357
  • PackageDimensions:
  • ProductGroup: Book
  • ProductTypeName: ABIS_BOOK
  • PublicationDate: 1992-11
  • Publisher: NTC Business Books
  • SKU: 1100510521
  • Studio: NTC Business Books
  • Title: Introduction to Advertising Media: Research, Planning, and Buying

Price: 49.95

Related posts:

  1. The Media Handbook: A Complete Guide to Advertising
  2. Media Planning & Buying In the 21st Century
  3. Media Planning & Buying in the 21st Century Workbook
  4. Advertising – A Different Type of Signage
  5. The Distinct And Powerful Benefits Of Social Media Marketing And Advertising
Tags: , , , ,

Leave a Reply

© 2012 Online Media Buying. All rights reserved.